As 2021 draws to a close, Rebel has created a tribute for content marketing to celebrate the content that surrounds us everyday. Content is everywhere. So much so, that it can be hard to know where to pay attention. How do you get others to stop scrolling, engage, and join your brand’s community? You do it boldly – rebelliously -with a little creativity.
Wrapped In Rhythm and Rhyme
You want to tackle content marketing
But you’re not exactly sure how;
Fear not! You’ve come to the right place
Shift your perspective, here and now.
In order to embrace this
Let’s first travel back in time;
To better understand the essence
Of what marketers had in mind.
It’s no surprise “digital marketing” searches
Grew alongside “content marketing” in popularity;
When you end up finding your audience,
A blank website or empty ad is a rarity.
Marketers across every industry
Realize content continues to be king;
It’s the very thing that represents your brand
But value and relevance, you must bring.
Every minute we are inundated
With content from all angles;
Stop pressing publish without pausing first
It’s your message they must entangle.
Content surrounds us and delights us
It inspires and calms us, too;
But just as quickly as that occurs
Frustration and dissatisfaction can brew.
We must rebel through the noise
Putting forth content that provides value;
Shift your mindset to your audience
That’s when your content will break through.
Gather the right strategic team members
With varying skill sets and points of view;
Stand together at a whiteboard
Voila! Your perspective will be brand new.
Instead of starting with age range
Try brainstorming moments, big and small;
It’s the micro-insights that trigger ideas
That are more strategic overall.
Personify your target audience
As if they’re sitting at your table;
Describe them as a person or friend
To avoid any sort of label.
From there you’ll begin to visualize
How best to emotionally connect;
When you start to reach the human
Loyal customers are what you should expect.
Now revisit your brand story
To identify common ground;
Between what you want to say and what they want to hear
There’s a sweet spot you have found.
Next, think about each channel
From what to say, when and how;
Develop your content marketing plan
Within a comprehensive marketing strategy that wows.
Let’s breakdown the old perspective
That “content marketing” equals “blog”;
New content types are endless and evolving
Those with a modern perspective will leapfrog.
When you go to press publish or post
Ask yourself a simple question;
If it’s not valuable, original, insightful or memorable
Starting from scratch is our suggestion.
Review your content with the audience in mind
A maxed-out inbox makes them numb;
Try providing useful content that’s not salesy
Design and write it to convince them.
When all is said and done
We just want you to be successful;
Crushing goals and happy customers
Lead to a happy life that’s less stressful.
Put Rebel on Your Wishlist
Reflect on this past year, did you check off all the content you wanted to create? Now that you’ve learned the ins and outs, it’s time to sit down and make a content marketing wish list for 2022. Your brand has been good this year, isn’t it time to tell the masses? Rebel is here, and our workshop is ready.
